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Certified Acquisition Expert Mastermind
Introduction to the Mastermind
Welcome to the C.A.E. Mastermind (2:15)
Mastermind Office Hours
Mastermind Office Hours
Mastermind Office Hour Recordings
April 17, 2024 (38:55)
Your AI Copy Wizards
How To Use The Wizards
C.A.E. Ad Copy Wizard
C.A.E. Funnel Copy Wizard
C.A.E. Email Copy Wizard
The Model
Module 1 - The Model (10:26)
Module 2 - The System Itself (17:24)
Module 3 - The Mindset Required (8:12)
Your Offer
Module 1 - Lucrative Markets to Operate In (22:14)
Module 2 - Your Offer Structure (14:24)
Module 3 - Your Offer (12:14)
Module 4 - Offer Creation Walkthrough (11:14)
Your Client Fulfillment Process
Module 1 - Client On-boarding Process (12:41)
Module 2 - Selecting the Right Solution for your Client (12:44)
Module 3 - Finding Product Market Fit (7:48)
Module 4 - Offer Builder Spreadsheet Walkthrough (13:17)
Module 5 - Script Builder Walkthrough (20:31)
Module 6 - Client Tracker Walkthrough (4:28)
Module 7 - The VSL Funnel Walkthrough (14:53)
Module 8 - The Ladder Funnel Walkthrough (9:22)
Module 9 - The Outbound System SOP Walkthrough (6:59)
Module 10 - The Paid Ads System SOP Walkthrough (11:25)
Module 11 - GoHighLevel Automations Overview Walkthrough (3:10)
Module 12 - Setting Client Expectations and the Strategy Playbook (9:04)
Module 13 - Playbook Template Walkthrough (7:31)
Module 14 - Leveraging Experts to Build your Team (10:33)
Module 15 - Analyzing the Client's Sales Process (15:17)
Module 16 - Client KPIs and Bottlenecks (5:20)
Module 17 - The Client Hand-Off (12:19)
The Process
Module 1 - The Process Overview (10:09)
Module 2 - Choose your Funnel Overview (22:56)
Module 3 - Client Communication and Milestones (8:02)
The AI VSL
The Master Documents
AI VSL Section 1 (13:15)
AI VSL Section 2 (5:37)
AI VSL Section 3 (4:48)
AI VSL Section 4 (2:58)
AI VSL Section 5 (2:56)
AI VSL Section 6 (3:55)
AI VSL Finished Script (1:52)
AI Funnel Content Generation
AI Funnel Copy Generation (14:21)
AI Funnel Creative Generation (4:38)
Build Your Asset-Backed Funnel
Module 1 - The Key Components of a VSL (14:32)
Module 2 - Preparing and Writing the Script for the Client (11:05)
Module 3 - Preparing and Writing the Script Walkthrough (58:04)
Module 4 - Building the Slide Deck (5:03)
Module 5 - Building your Slide Deck Walkthrough (10:41)
Module 6 - Recording the Video (7:02)
Module 7 - Video Sales Letter Walkthrough (Build) (21:12)
The Ladder Funnel
Module 1 - The Purpose and Finances of this Funnel (9:05)
Module 2 - The Product (8:57)
Module 3 - Working with the Client on Building their Products (12:27)
Module 4 - The Funnel Overview (15:34)
Module 5 - The Funnel Build (21:50)
Module 6 - The Nurturing Required (12:32)
Module 7 - Email Sequence Walkthrough (17:30)
Module 8 - The Upsell (6:03)
Module 9 - The KPIs (7:51)
Module 10 - What To Do If You're Not Hitting KPIs (11:44)
Module 11 - The Ladder Funnel Calculator Walkthrough (7:06)
Building your Outbound Lead Generation System
Module 1 - Outbound Email System with Automation and List Building (9:32)
Module 2 - Key Things to Consider (6:34)
Module 3 - Sourcing your Email List (3:53)
Module 4 - Writing your Copy and Subject Lines (6:10)
Module 5.1 - Writing your Copy and Subject Lines Walkthrough (23:24)
Module 5.2 - Leveraging AI For Hyper-Personalized Emails
Module 6 - Running this on Autopilot (8:36)
Module 7 - Central Tracking Spreadsheet Walkthrough (2:12)
Module 8 - LinkedIn Automation (7:47)
Module 9 - LinkedIn Copywriting and Viral Content Production (4:58)
Module 10 - Preparing Content (17:17)
Module 11 - Setting Up the LinkedIn Process (19:54)
Module 12 - Your KPIs and Troubleshooting (9:40)
Your Paid Ads System
Module 1 - The System Overview and the Reality of Paid Ads (8:55)
Module 2 - Core Ad Structure for Both Funnels (11:51)
Module 3.1 - Preparing Ad Copy for the Client (15:36)
Module 3.2 - Generating Ad Copy with AI (4:08)
Module 4 - Ladder Funnel Ad Copy (12:23)
Module 5 - Ladder Funnel Ad Creative (6:17)
Module 6 - Call Booking Funnel Ad Copy (10:18)
Module 7 - Call Booking Funnel Ad Creative (5:07)
Module 8 - Creating your Custom Audiences (7:24)
Module 9 - Building the Sandbox Campaign Walkthrough (8:14)
Module 10 - Top of Funnel - Phase One Targeting (9:30)
Module 11 - Top of Funnel Setup Walkthrough (13:49)
Module 12 - Middle and Bottom of Funnel (7:17)
Module 13 - Middle of Funnel Setup Walkthrough (6:25)
Module 14 - Bottom of Funnel Setup Walkthrough (8:25)
Module 15 - Preparing the Creative and Copy for the Client and Hand-Off (4:14)
Module 16 - Your KPIs Tracker Walkthrough (7:32)
Module 17 - Google Ads (3:34)
Module 18 - Google Ads Walkthrough (6:19)
Building the Client's Follow-Up Systems
Module 1 - The Follow-Up Systems Overview (8:02)
Module 2 - Writing the Email Copy and Soap Opera Sequence (10:25)
Module 3 - Setting Up the Email Sequences (3:29)
Module 4 - Soap Opera Sequence Example Walkthrough (23:30)
Module 5 - Follow-Up Email Automations (5:44)
Module 6 - Setting Up Follow-Up Email Automations Walkthrough (9:40)
Module 7 - Selling GoHighLevel to your Client (6:35)
White Label SOP Bank
How to Use the White Label SOP Bank
Why the SOP Bank is Important
White Label SOP Bank - Cold Email Outreach
Cold Email Strategy SOP
Purchasing your Leads SOP
Setting Up Woodpecker SOP
The Customized Approach Workbook
The Volume Approach Workbook
White Label SOP Bank - LinkedIn Outreach
Email Follow-Up Examples for LinkedIn Outreach SOP
LinkedIn Outbound Process SOP
White Label SOP Bank - Facebook Ads
Ads Management Protocol
Campaign Targeting SOP
Creating a Facebook Business Manager SOP
Domain Verification SOP
Facebook Ads for Local Businesses SOP
Integrating Facebook Ads with GoHighLevel SOP
Running a Landing Page Lead Generation Campaign SOP
Running a Lead Form Ad Campaign SOP
White Label SOP Bank - Google Ads
Creating a Google Ads Manager SOP
Google Pay Per Click Ads for Local Businesses
Identifying Keywords for Google Ads SOP
Setting Up a Google Display Campaign
Setting Up a Google Search Campaign SOP
Setting Up a Retargeting Audience in Google Ads Manager SOP
White Label SOP Bank - Other
Appointment Setter and Closer SOP
Hiring an Appointment Setter SOP
Module 14 - Leveraging Experts to Build your Team
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